Presence Score
A measure of how often a brand shows up at all across AI-generated answers, regardless of whether it is cited, recommended, or just mentioned in passing. Presence is the easiest metric to track, but on its own it does not say how the brand is being described.
Relevant posts
- Which AI Models Matter for Your Brand Presence (and Why)/Resources/which-ai-models-matter-for-brand-presence
- Agent-Led Growth: The New GTM Playbook for B2B SaaS/Resources/agent-led-growth-the-new-gtm-playbook-for-b2b-saas
- The New Content Playbook for AI Visibility/Resources/the-new-content-playbook-for-ai-visibility
- Agentic Infrastructure: Who Controls What AI Agents Recommend/Resources/agentic-infrastructure-who-controls-what-ai-agents-recommend