For brand, SEO and growth teams

Know where AI names you. And where it leaves you out.

Track how ChatGPT, Gemini, Perplexity and Claude mention your brand. See what they say, which sources they cite and where to focus your next improvement.

See Intelligence

ChatGPT
Google AI Overview
Gemini
Claude
Perplexity
Copilot
Google AI Mode
Grok
Meta AI
Mistral

Brand presence by model

Same tracked questions

Share of tracked answers that mention your brand, shown separately for each model. In this example, 38% means 38 out of 100 answers mention you.

ChatGPT: 38%
Gemini: 34%
Perplexity: 27%
Claude: 21%

What you can do

See more than a visibility score.

Understand where you appear, how you are described and which sources support the answer.

Compare AI models

See which models mention your brand across the same questions. Spot gaps that a combined average can hide.

Read the brand context

Check whether answers describe your strengths and limitations accurately. A mention is not necessarily a recommendation.

Trace the cited sources

Find the pages, reviews and forums cited in relevant answers. Separate owned content updates from third-party opportunities.

Track changes over time

Revisit a consistent question set after updates. Compare results by model without confusing a change in scope with a visibility gain.

Keep exploring: How to monitor AI brand mentions and control your brand story

Define a useful baseline

Compare answers without changing the experiment.

A visibility trend only makes sense when you know what stayed the same. Write down the scope before interpreting a movement.

Baseline scope

Audience: UK parents planning short-haul travel
Question set: Discovery, comparison and branded questions
Models: ChatGPT, Gemini, Perplexity and Claude
Market and language: United Kingdom · English

Read three signals together

Mention

Is the brand named in the answer?

Context

Is the description accurate and relevant?

Citation

Which pages are actually linked?

Example monitoring scope, not live results. Keep model-level findings separate and record any changes to the tracked questions.

Your monitoring routine

From buyer questions to a clearer next move.

Build a focused baseline, investigate the gaps and revisit the same questions to understand what changes.

Track your questions
Choose the discovery, comparison and branded questions your buyers ask. Keep the audience, market and language consistent.
Inspect the answers
Read how each model describes your brand and which sources it cites. Distinguish an absent mention from an inaccurate description.
Prioritize the gaps
Start with issues relevant to your customers: missing product facts, outdated pages or unclear comparisons. Give each action a clear owner.
Measure the changes
Record the updates you ship, then revisit the same questions. Review mention patterns, answer context and citations together.

AI answers vary between runs. Look for patterns over time, not a fixed ranking. A visibility change alone does not prove an update caused it or predict traffic.

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