A clear delivery promise
- Stock
- Listed
- Delivery
- Estimate by postcode
- Returns
- Policy linked
The offer can be evaluated
For retail, e-commerce and merchandising teams
Selling the right product is not enough. Be considered as the place to buy it.
A shopper can know exactly what they want and still ask AI where to buy it. Understand how your store appears when the decision depends on stock, delivery, returns and trust, not just the product name.
ChatGPT
Google AI OverviewGemini
Claude
Perplexity
Copilot- Google AI Mode
Grok
Meta AIMistral
The retailer comparison
Illustrative reviewOne product · two places to buy
The same item. Less context.
- Stock
- Listed
- Delivery
- Arrival date unclear
- Returns
- Details elsewhere
A store-level gap to review
The choice of seller depends on more than the product.
The questions
The questions between product choice and checkout.
Retail teams need to understand why a shopper might choose another seller for the same item. These questions expose the policies and product details that shape that comparison.
Where is the best place to buy this?
Store selection depends on the whole offer, not only the shelf price.
Who has it in stock near me?
Location and availability turn a general recommendation into a practical option.
Can I return it if it does not fit?
Return windows, exclusions and costs matter before the shopper commits.
What will I pay including delivery?
Delivery charges and offer conditions can change the value comparison.
Will it arrive before I leave?
A delivery promise needs a destination, a cutoff time and clear conditions.
Is this a reliable store?
Reviews and transparent policies help shoppers evaluate an unfamiliar retailer.
The facts
Make the full retail offer easy to compare.
Product data explains the item. Store information explains why someone should buy it from you. Both need to be clear and current.
- Price and availability
- Delivery estimates
- Return conditions
- Variant specifications
- Store locations
- Collection options
- Payment methods
- Customer reviews
The offer beyond the item
Same product. A different reason to choose your store.
Work through the information a shopper needs to select a seller. A low headline price cannot answer every checkout question.
Before Friday
The delivery decision
- Customer needs
- A realistic arrival date for their postcode.
- Evidence to expose
- Cutoff time, delivery options and exceptions.
Before committing
The return decision
- Customer needs
- What happens if the item does not fit.
- Evidence to expose
- Window, return cost and excluded items.
Before travelling
The collection decision
- Customer needs
- Whether this branch can fulfil the order.
- Evidence to expose
- Collection location, readiness and opening hours.
Illustrative store-choice scenarios. Link to authoritative policies and confirm live availability at checkout.
A retail starting point
Start where the choice of seller matters most.
Focus the first review on a priority category and the promises your operations team can actually support.
Pick a category and a destination
Use a realistic buying scenario, including the product, delivery location and deadline. Compare your store with the retailers shoppers genuinely consider.
Connect product and policy information
Review product attributes alongside delivery, collection and returns. Make important conditions explicit and keep links to the authoritative policy pages easy to find.
Review with merchandising and operations
Agree which information needs updating and who owns it. Revisit the shopping questions after changes, especially when seasonal availability or policies shift.
Stock, prices and delivery promises change quickly. AI answers are not a substitute for the live information shown at checkout.
One connected platform
Connect store discovery to catalog improvements.
Give acquisition, merchandising and content teams a shared view of the questions that matter before checkout.
Read the answer
Intelligence
See which retailer comparisons mention your store and which sources are cited.
Explore IntelligenceRead the catalogCommerce
Review the product information available for important buying scenarios.
Explore CommerceDecideActions
Prioritize gaps in product content and supporting store information.
Explore ActionsMakeContent
Develop useful buying guides, category content and policy explanations.
Explore ContentTrack paid visibilityAds
Understand AI ad placements and competitor activity around relevant questions.
Explore AdsFor your next retail review
Find out why AI points shoppers elsewhere.
Bring a category and the stores you compete with. Explore how your products, policies and retail offer appear in AI shopping answers.