Generative AI
AI that creates new content, text, images, or audio, based on patterns it learned from existing data. ChatGPT, Claude, and Gemini are all generative AI tools. That is the technology category. GEO is the discipline of getting a brand visible inside it.
Relevant posts
- From SEO to GEO: How Content Strategy Is Evolving/Resources/from-seo-to-geo-how-content-strategy-is-evolving
- Google AI Mode: Everything You Need to Know/Resources/google-ai-mode-everything-you-need-to-know
- AI Hallucinations: What They Are and How They Impact Your Brand/Resources/ai-hallucinations-what-they-are-and-how-they-impact-your-brand
- The Agentic Web: How AI Agents Are Rewriting Brand Discovery/Resources/the-agentic-web-how-ai-agents-are-rewriting-brand-discovery
- Get Found, Get Recommended, Get Bought: A GEO Guide for Commerce Brands/Resources/get-found-get-recommended-get-bought-a-geo-guide-for-commerce-brands